Political Branding & Campaign Launch Site

Client: Jamie Schoolcraft for Congress, Missouri’s 7th District

As Creative Director and Brand Architect, I led the end-to-end development of Jamie Schoolcraft’s congressional campaign materials — including a full branding suite, canvassing collateral, and a purpose-built Squarespace website — for his progressive run in one of Missouri’s most deeply conservative, rural districts.

Strategy & Approach:

Running a Democrat in Southwest Missouri demanded a strategic narrative: one that emphasized service, integrity, and shared values over partisanship. We anchored the campaign around Jamie’s deep roots in emergency services and healthcare, crafting messaging that made progress feel local — not ideological.

The central theme, “Passion. Patriot. Prosperity.”, reflected Jamie’s commitment to practical leadership and his vision for economic opportunity, accessible healthcare, and community resilience.

Design Direction:

We delivered a strong, unifying visual identity and messaging system that could travel fluidly across digital and print:

• Designed a campaign logo combining patriotic elements with clean, future-forward typography.
• Rebuilt a Squarespace site structured around rapid voter access: bio, platform, donation, and volunteering channels.
• Created a walk piece optimized for front-porch conversation — clear, personal, and values-driven, speaking directly to rural voters.

Technology Implementation:

• Developed and launched a fully responsive Squarespace site for ease of maintenance and streamlined campaign workflows.
• Customized Squarespace templates for performance and clarity, including integrated forms for supporter outreach and donations.
• Prioritized accessibility and mobile optimization to ensure usability in rural areas with limited bandwidth.

Impact:

The campaign’s digital ecosystem framed Jamie as a grounded, service-first candidate with deep local credibility. While the district remained a political long shot, the brand and website energized local supporters, drew press attention, and introduced a modern progressive voice into a region long underserved by competitive campaigns.