Luxury Brand Redesign & Website Transformation

Client: Executive Matchmakers

As Lead Strategist, Designer, and WordPress Developer, I led the full brand and website redesign for Executive Matchmakers. This project was about more than a visual refresh. It was about elevating the entire identity to speak directly to a luxury audience and present the brand with the authority and allure it deserves.

Strategy & Approach:

The previous site felt outdated and did not reflect the premium, concierge-level service Executive Matchmakers provides. To shift the perception, I rebuilt the messaging using identity-driven persuasion and aspirational storytelling. Instead of simply presenting a service, we created a vision of the life our clients want to step into. A life that feels elevated, curated, and attainable only with our guidance.

The brand was realigned with a blend of The Ruler and The Lover archetypes. This combination allowed us to balance high-level authority with warmth, intimacy, and desire. It set the stage for a more commanding and emotionally resonant presence.

Design Direction:

The new design language needed to feel timeless and confident. Nothing flashy or loud. Luxury here comes from restraint, refinement, and intention.

Key design updates include:

• A new color palette that replaces the predictable black and gold with a deeper red paired with a warm cream background. This creates a look that feels clean without losing warmth.
• A classic serif typeface that adds heritage and credibility.
• Curated photography and video elements that set a mood the moment a visitor lands on the site.
• Minimal text-based buttons that support a more editorial and understated aesthetic.

Every detail was selected to reflect the world our clients aspire to inhabit. Luxury that feels classic and slightly out of reach in the best possible way.

UX Enhancements and Functional Improvements

A premium brand experience has to be supported by a premium user experience. Along with the visual overhaul, I restructured several parts of the site to make it clearer, more intuitive, and more aligned with how high-net-worth users behave.

Key improvements include:

• A simplified main menu that removes friction and improves clarity.

• Updated CTAs that now read Men Inquire and Women Inquire, which makes the entry points much more intuitive.

• A new Letters From Our Clients section that provides authentic social proof while respecting client privacy.

• A revamped blog strategy with a new Interviews category focused on editorial-style conversations with leaders in various lifestyle and professional spaces.

Within 30 days of launch, the site saw a 500 percent increase in key conversions. The shift in clarity and positioning immediately resonated.

Impact:

The redesigned Executive Matchmakers brand now looks and feels aligned with the expectations of a luxury buyer. The storytelling is stronger, the visual identity is more sophisticated, and the experience supports the elite service the company provides.

The final result is a digital presence that communicates confidence, exclusivity, and a level of refinement that matches the clients it attracts.

New Website