About Kate

I’m a multi-passionate generalist

In the world of digital marketing, I’ve become a problem solver and growth catalyst. My journey has been fueled by a deep curiosity and a passion for mastering various specialties.

When there’s a knowledge gap, I don’t just fill it—I immerse myself, creating the systems, processes, and documentation that empower teams to succeed. I’m not just about finding solutions; I’m about building them from the ground up and then passing on the torch. I thrive on challenges that spark creativity and drive growth.

My Work Experience

2020

to Present

Brotherton Holdings Inc.

Tulsa, OK

Director Marketing and Technology

One of the largest personal matchmaking companies in the United States with over 40 locations. As Director, managed an internal marketing team of four direct reports and worked with outside vendors to create measurable funnels, useful analytic insights, and digital content that produce qualified leads.

Also lead the design of our internal company tech stack and training of employees on company software.

  • Built video sales system that was used by sales team to generate over $400K in the first 6 months of use.
  • Consolidated numerous client CRM systems into one system over two years. Developed and built the first email drip series for new clients.
  • Built and launched an employee only website which was the main hub for numerous internal processes such as ordering office supplies and creation of support tickets.

Senior Digital Marketing Specialist

The Senior Digital Marketing Specialist is responsible for the development and execution of digital marketing campaigns and digital content that support the objectives of the Brotherton Holdings Inc national portfolio of Matchmaking Services and Brands.

This includes website design, digital content creation, search engine marketing (SEM), search engine optimization (SEO), and email marketing. This position reports to the Director of Marketing and will be responsible for planning, creating, and executing cost-effective digital marketing programs and communications that drive customer leads and support the customer journey.

2015

to May 2020

OptiRev

Santa Rosa, CA

SEO Specialist | Junior Web Developer

Started in 2015 doing social media posting, email marketing and client management. Over the years I worked on becoming certified in Google Ads, SEO, UX basics and other aspects of SEM for clients in the hospitality industry.

2012

to 2014

Skin Blends

Nixa, MO

Director of Marketing and Advertising

During my tenure as Director of Marketing, the company had an increase of almost 30% in online sales. I maintain the company website along with an online store of nearly 1,000 products. Designed product labels and packaging, along with educational materials for beauty professionals and consumers. Also developed materials for professional trade shows and worked in booth preparation and design.

My Work Modus Operandi (MO)

“You are excellent in situations that require strategic organization of information. You set priorities and put them into appropriate sequences. Your talent with both strategies and tactics makes you essential to any massive effort.”